Rural mobile medical market will usher in the construction of the culmination of 9 shares of value analysis

The "Opinions on Strengthening Reform and Innovation to Accelerate Agricultural Modernization" issued by the Central Committee of the Communist Party of China and the State Council clearly stated that "promoting the interconnection of designated medical institutions at all levels and the new rural cooperative medical information system in the province, and actively developing the benefits of rural areas. Remote consultation system."

This new formulation is a delight to the pharmaceutical industry, especially for companies such as the Neusoft Group that have previously deployed rural mobile healthcare . The industry expects that the construction of rural mobile medical system is expected to enter a high tide in the next few years, and this policy is also expected to achieve a number of health consulting service providers.

Encourage rural mobile medical development

The rural remote consultation system is part of the mobile medical market. The insiders believe that the Central Document No. 1 clearly stated that “actively develop the remote consultation system that benefits rural areas and promote the interconnection of designated medical institutions at all levels with the new rural cooperative medical information system in the province”. The new formulation of the health system will be through the construction of information systems, the integration of large hospitals with primary medical institutions, remote consultation, and resource sharing. It will alleviate the shortage of doctor resources in primary medical institutions, low level of diagnosis and treatment, and low patient trust. Primary health care institutions retain patients and expand the rural medical market, thus alleviating the pressure on large hospitals to see a doctor and registering difficulties, which is conducive to the optimal allocation of medical resources.

The rural mobile medical model consists of three parts: the front-end patient and medical institutions, the information system composed of digital medical equipment , computer network platform and digital medical software, and the back-end medical institution or cloud hospital platform.

At present, the major hospitals in the country are overcrowded, and the primary medical institutions face the problem of lack of interest due to insufficient medical treatment capacity. At the same time, there are fragmentation treatments in the current medical environment, lack of communication between doctors and patients, and serious information islands. Through telemedicine, vertical flow of superior resources can be realized, graded diagnosis and treatment can be established, medical system can be reconstructed, medical resources and patient distribution can be balanced, and information channels between hospitals can be opened to promote the development of graded diagnosis and treatment.

In 2013, China's telemedicine market reached 2.21 billion yuan, an increase of 20.8% over the previous year. With the popularization of mobile medical terminals, the development of medical Internet of Things, and the increased participation of medical institutions, China's telemedicine market will break through rapidly. It is expected that the telemedicine market will reach 9.58 billion yuan in 2017.

Mobile medical faces three major challenges

Jiao Yahui, director of the Resource Management Division of the Medical and Health Hospital of the National Health and Family Planning Commission, pointed out that in the era of mobile medical care, government authorities will face three major challenges:

First of all, in the face of a large number of mixed information, how to identify its quality. She said, "The quality and safety of medical care is our lifeline and our cornerstone. The clinical is to be next to the patient, to personally detect the patient, according to the patient's history, family history and comprehensive examination of all aspects, including The doctor personally looks at, touches, squats, listens, judges the patient's condition, makes a diagnosis, proposes a treatment plan, and not only relies on a film, an electrocardiogram or a test sheet to provide a diagnosis of the patient. In the information age, The aspect provides convenience. On the other hand, the vast amount of information is mixed. How to judge whether it is good or bad is a huge challenge."

Secondly, in the face of the broad patient population and service targets, how to ensure the fairness of mobile medical care. Jiao Yahui said that fairness is the first issue that government authorities should consider. For example, online use of various mobile terminal devices to make appointments or book appointments is more likely to be used by urban populations, even younger groups of urban populations, who use these devices more easily. However, there are still more vulnerable groups such as the elderly in the society, and even the rural population. How can these people obtain the medical services provided by modern medical advancement more fairly and more smoothly, and cannot be ignored. She believes that the groups that mobile medical services now serve are still specific groups, and do not benefit every target and group of people who should be served.

Third, in the face of the background of mobile medical care, how does the government fulfill its supervisory duties? Jiao Yahui believes that the means of government supervision is limited. In the face of massive information, it is impossible to rely on human power to supervise. She said: "We are now facing a very macro policy issue: how to supervise the providers of online medical information and health advisors, what kind of responsibilities the government bears, how to guide the industry to strengthen self-regulation, and An independent legal person to assume legal responsibility and fulfill social responsibility."

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